Overview

Coupons let you run promotions by giving customers a discount code they enter at checkout. DabDash supports three discount types: a percentage off the order total, a fixed dollar amount off, or free delivery. You can set usage limits, minimum order requirements, and optional start and expiry dates.

Customers enter a coupon code on the cart page. If the code is valid and active, the discount is applied immediately before they proceed to checkout.

Creating a Coupon

Click New Coupon in the top-right corner to open the coupon form.

DabDash new coupon form showing fields for code, discount type, value, minimum order, usage limits, active dates, and active status — The New Coupon form — set the code, discount type and value, optional usage limits, and an optional date range.

Fill in the coupon details:

Code: The text customers type at checkout — for example, WELCOME20. Codes are stored in uppercase; customers can enter them in any case. Keep codes short and memorable.
Type: Choose one of three discount types:

Percentage (%) — Takes a percentage off the subtotal. For example, 20% off a $100 order = $20 discount.

Fixed ($) — Removes a flat dollar amount from the subtotal regardless of order size.

Free Delivery — Waives the delivery fee entirely. No value field required.
Value: The discount amount. For percentage coupons, enter the percentage (e.g., 20 for 20% off). For fixed coupons, enter the dollar amount (e.g., 10.00). Not applicable for free delivery coupons.
Min Order ($): The minimum cart subtotal required before the coupon can be applied. Leave blank or enter 0 for no minimum. Useful for preventing loss on small orders — for example, require $40 minimum for a free delivery code.
Max Uses: The total number of times this coupon can be redeemed across all customers. Leave blank for unlimited uses. Once the limit is reached the code stops working automatically.
Per Customer: How many times a single customer can use this coupon. Defaults to 1. Set higher to allow repeat use by the same customer.
Starts At / Expires At: Optional date range controlling when the coupon is valid. Customers cannot apply the code before the start date or after the expiry date. Leave both blank for an always-valid coupon.
Active: Switch to enable or disable the coupon immediately. An inactive coupon cannot be redeemed even if the code and dates are valid.

Click Save to create the coupon.

Editing a Coupon Inline

Click the pencil icon in the Actions column on any coupon row. The row expands into an edit form directly in the table — no separate page needed. Change any fields and click Save Changes, or click Cancel to discard.

This inline editor supports all the same fields as the create form: code, type, value, minimum order, usage limits, start and expiry dates, and active status.

Reading the Coupons Table

Code: The coupon code in monospace font — exactly as customers must type it.
Type / Value: Shows the discount in plain language — "20% off", "$10.00 off", or "Free delivery".
Min Order: The minimum cart value required. Shows a dash (—) if there is no minimum.
Uses: Shows "used / maximum" — for example "12 / 50". Shows "∞" for unlimited max uses. Monitor this to know when a campaign is running low.
Expiry: Shows the expiry date in relative terms — "in 3 days", "2 months ago". Expired coupons can no longer be redeemed. Shows a dash (—) for coupons with no expiry.
Status: Green "Active" or grey "Inactive" badge.

Tips

Use a minimum order on free delivery codes to protect your margins — for example, FREEDEL with a $35 minimum ensures customers spending more always qualify.
Set an expiry date on promotional codes to create urgency. "FLASH25" expiring tomorrow converts better than an open-ended discount.
Set Max Uses to avoid runaway promotions. A "20% off" code without a limit can be shared virally and cost you significantly.
Use Per Customer limit of 1 for welcome/referral codes so each customer only benefits once.
Deactivate (don't delete) expired coupons so you can review historical campaign data later.