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Search SEO MAX

Track search clicks, impressions, click-through rate, and average position with Google Search Console data.

DabDash analytics SEO Performance tab showing search clicks, impressions, CTR, and average position stat cards with a trend chart and top queries table
SEO Performance — search stat cards, trend chart, and top search queries table.

Overview

The SEO Performance report pulls data from Google Search Console to show how your storefront is performing in Google search results. You must connect Google Search Console in Settings → Integrations before this report displays data.

Google Search Console data typically has a 2-3 day delay. This is a Google limitation, not a DabDash issue. Use the 30-day or 90-day range for more meaningful trend analysis.

Prerequisites

Before you can use the SEO Performance report:

  1. Go to Settings → Integrations
  2. Connect your Google Search Console account
  3. Select the property that matches your store domain (your DabDash subdomain or custom domain)
  4. Wait 24-48 hours for initial data to populate

If Search Console is not connected, the report shows a prompt to complete the setup. If your store is brand new, Search Console may take a few weeks to gather meaningful data.

Stat Cards

Clicks
Number of times someone clicked through from Google to your storefront. If SEO MAX is active, a comparison percentage shows the improvement.
Impressions
How many times your pages appeared in Google search results, even if not clicked.
Avg CTR
Click-through rate — clicks divided by impressions, as a percentage. Higher CTR means your titles and descriptions are compelling.
Avg Position
Your average ranking position in Google results. Lower is better — position 1 means top of page one.

Search Performance Chart

The chart shows four toggleable metrics over time: Clicks, Impressions, CTR %, and Avg Position. Click legend items to show or hide individual metrics. CTR and Position use dashed lines to differentiate from volume metrics.

Top Search Queries

The sortable table shows which search terms are driving traffic to your store. Click column headers to sort by clicks, impressions, CTR, or position.

Query
The search term people typed into Google. If SEO MAX is targeting this keyword, an amber badge is shown.
Clicks
How many times someone clicked your listing for this search term.
Impressions
How many times your listing appeared for this search term. Hidden on mobile.
CTR
Click-through rate for this specific query. Hidden on medium screens.
Position
Average ranking position for this query. Lower is better.

SEO MAX

SEO MAX is a premium feature that automatically generates optimized blog content targeting high-value cannabis keywords for your location.

  • Keywords actively targeted by SEO MAX show an amber badge in the queries table.
  • Previously targeted keywords (now inactive) show a gray badge.
  • Stat cards show comparison percentages so you can measure the SEO MAX impact on clicks, impressions, and position.

If you do not have SEO MAX, the report still works with standard Google Search Console data — the comparison badges and keyword targeting indicators are simply hidden.

Tips

  • Focus on queries with high impressions but low clicks — these are opportunities to improve your meta titles and descriptions to boost CTR.
  • Track your average position over time using the 90-day range. Consistent improvement means your SEO efforts are working.
  • New stores may take 4-8 weeks to see meaningful search data. Keep publishing content and optimizing product pages.
  • Use the SEO Settings page to ensure every page has a unique meta title and description — Google rewards unique, descriptive metadata.