Loyalty Points

What this page does

This page controls your loyalty points program. Loyalty points are a way to reward customers who keep coming back. They earn points every time they buy something, and they can use those points to get money off a future order.

Turning loyalty on or off

Check the Enable loyalty points box to turn it on. Uncheck it to turn it off.

When it is on: Customers earn points on every order and see their balance on their account page. At checkout they can choose to spend points for a discount.

When you turn it off: Customers stop earning and can't spend points. But their points don't disappear — if you turn it back on later, their old points are still there.

Points Earned Per $1.00

This number controls how fast customers earn points.

Example: If you set it to 1, a customer who spends $50 earns 50 points. If you set it to 2, they earn 100 points on the same order.

A higher number makes customers feel like they are earning fast, which makes them want to come back sooner.

Points Needed For $1.00

This number controls how much a point is worth when a customer spends it.

Example: If this is set to 100, a customer needs 100 points to get $1.00 off. If you set it to 50, they only need 50 points for the same $1.00 off — which means the discount is twice as generous.

Simple math: With the defaults (1 point per dollar spent, 100 points for $1 off), customers get a 1% discount. That's the most common setup.

Tips

• Start with the defaults (1 point per dollar, 100 points for $1 off). You can always make it more generous later.
• If you want customers to feel like they earn quickly, raise "Points Earned Per $1.00" to 5 or 10 and raise "Points Needed For $1.00" to 500 or 1000 to keep the same actual discount rate.
• Check your Customers page to see who has the most points — those are your best repeat customers.