What is the fastest way to lift average order value?
Bundles and threshold-based free delivery ("Add $12 for free delivery") outperform blanket percentage discounts.
Fix the menu before buying more traffic
Clear categories, strong photos, and in-stock badges lift conversion on every channel. Shoppers abandon menus that hide fees, delivery minimums, or strain details. Read our dispensary marketing guide for the full acquisition stack.
Promote by zone, not store-wide blasts
Zone-specific free delivery windows move inventory where drivers already run routes. Pair promos with SMS or email segments so you are not discounting orders you cannot fulfill.
Turn one-time buyers into subscribers
Loyalty points, birthday offers, and reorder reminders increase frequency without new customer acquisition cost. Track repeat rate weekly — it is the leading indicator of sustainable growth.
Invest in owned channels
SEO and email compound. Paid ads help launches, but owned traffic protects margin when CPMs spike. Publish helpful content that links back to your shop categories.
Want to see zones, checkout, and SEO in one dashboard? Browse DabDash features, check pricing, or take the product tour.
